Marketing Associates and IDInteract Begin Partnership


DETROIT — Marketing Associates and IDInteract, Inc. announced a strategic partnership that will integrate Marketing Associates’ expertise in technology-enabled marketing solutions with IDInteract’s Demand based predictive analytics capabilities.

The partnership will allow Marketing Associates to implement the Seattle-based company’s powerful demand identification and marketing lead acquisition platform for Michigan companies, providing access to valuable consumer purchasing behavior through demand-based analytics. The Platform will enable companies to identify real-time interest in specific brands, products and services, empowering hyper-targeted, in-the-most customer engagement.

“At Marketing Associates, we are committed to seamlessly integrating emerging technologies into our traditional marketing services,” said Sameer Desai, executive cice president of Marketing Associates.  “We are excited to partner with such an innovative company and help our clients use social media channels to engage their target audiences more powerfully than ever before.”

IDInteract opened a new office in Detroit this February to support strategic relationship-building following the successful launch of its flagship product, Demand Exchange. 

“Our relationship with Marketing Associates is indicative of our continued customer momentum with a focus on Automotive and Consumer Products.,” Matt Standish, CEO of IDInteract said. “We are very excited to expand our footprint into key Detroit-area markets and collaborate with Marketing Associates to deliver actionable customer insights to regional and national companies in innovative ways.”