Market Strategies International Names New COO


LIVONIA — Market Strategies International announced today that Kevin Orians joined the research consultancy as its chief operating officer. Orians is responsible for the overall effectiveness of the company’s research services, quality, analytics and research management functions. He reports to George Wilkerson, president.

Orians joins Market Strategies from Kantar Operations, where he served as executive vice president for North America. He championed the integration of TNS and Kantar Operations after WPP acquired TNS and included it in the Kantar Group portfolio. Prior to Kantar, Orians served TNS as senior vice president of operations.

His experience spans 20 years and includes all areas of market research operations from operational strategy and organizational assessment to process improvement and total quality management.