DEARBORN — As Ford’s share of the U.S. electrified vehicle market has quadrupled in the past year, the company is announcing improvements to the on-road fuel economy performance of its hybrid vehicles, hiring new engineers, and expanding its research facilities for expected continued growth.
This year, Ford’s share of the U.S. electrified vehicle market is up 12 share points to nearly 16 percent, while Toyota’s share is down 8 share points, and more customers are trading in their Priuses for the new Ford C-MAX Hybrid.
“Strong consumer acceptance of Ford hybrids shows that our plan to lead in fuel economy across our lineup is working,” said Raj Nair, group vice president, Global Product Development. “Our commitment to deliver great fuel economy in our cars, utilities and trucks is a key reason we are seeing strong growth in coastal markets and with import buyers.”
Ford reported electrified vehicle sales of 46,197 units through June – more than 400 percent higher than the same period a year ago. Ford C-MAX Hybrid and Ford C-MAX Energi plug-in hybrid are helping drive this growth. C-MAX is drawing new buyers in coastal markets and in Florida and Texas, as Toyota Prius U.S. sales have declined 5 percent. Meanwhile, the Ford brand had the largest retail share increase in California of any brand during the first five months of 2013, based on the latest Polk retail registration data.
Last month, 64 percent of C-MAX Hybrid buyers came from non-Ford brands. In fact, the vehicle most traded in for a Ford C-MAX is Toyota Prius.
Lincoln MKZ also is bringing new customers into the showroom. Strong demand has led Lincoln to increase the production mix of MKZ Hybrid to 40 percent of MKZ production, up from 20 percent.