Make-A-Wish Names Distinguished Volunteer of the Year


BLOOMFIELD HILLS — Jim Berline, CEO of BERLIN, a marketing and advertisting firm, was named by Make-A-Wish as its distinguished voulunteer. Berlin received recognition at the  National Philanthropy Day celebration. 

Berline has served on the Make-A-Wish Board of Directors for 12 years, including three terms as chairman. Berline, was honored both individually and through his agency, for inspiring countless people by granting wish child Alex to educate others to “just smile” when they see kids with cancer. A resulting PSA is still aired regularly nearly 15 years after its production.

“Jim’s dedication and passion for our mission is unwavering,” said Karen Davis, Make-A-Wish Michigan president & CEO. “His support and work on Alex’s wish has helped gain awareness for more than a decade.”

“Make-A-Wish is an amazing organization that has an incredible impact on the wish kids and their families. It has been a privilege to help these kids,” Berline said.