DETROIT — Marketing communications agency Lowe Campbell Ewald has named Curtis Melville as executive creative director. In this position, Melville will oversee the day-to-day creative operation of their Detroit office. In addition, he will provide leadership and vision to Lowe’s global network, as well as new business efforts.
Melville joins Lowe Campbell Ewald from Team Detroit, where he served as executive vice president, executive creative director. While there, he was responsible for Ford’s U.S. advertising communications, including traditional, digital, social, branded content and retail efforts. In addition to co-owning his own boutique creative shop in San Francisco for over eight years, Melville has worked at Ogilvy and Mather, Saatchi and Saatchi, and Hal Riney. Throughout his career, he has worked with a number of prominent brands including Ford, HP, Yahoo!, and iShares.
Melville attended Brigham Young University and the University of San Francisco for his education.