DETROIT — Lowe Campbell Ewald, a marketing communications agency is opening an office in New York City as its company continues to expand. Sal Taibi, most recently general manager at Deutsch New York, is being named president of Lowe Campbell Ewald’s New York office. He will report to Jim Palmer, CEO of Lowe Campbell Ewald. The full-service agency is expected to open its doors in January and will include clients Taibi and his team have worked with previously.
“Lowe Campbell Ewald is an agency with a strong heritage and an integrated full service offering that drives great business results for its clients. This combination has already begun to show results as the agency complements Lowe’s international network,” said Michael Wall, CEO of Lowe and Partners. “Being able to front those capabilities out of New York alongside the existing U.S. locations should prove an attractive proposition for both national and international clients. Sal Taibi is a natural choice to lead New York given his experience in the market, the strength of his client relationships and his intimate knowledge of Lowe.”
Earlier this year, Lowe Campbell Ewald stated it was relocating to downtown Detroit after 35 years in the suburbs. The agency is expected to move into to the J.L. Hudson Warehouse at Ford Field in January 2014. Both the Detroit and New York office of Lowe Campbell Ewald will feature cultural elements that speak to the agency’s storied 102 years of history and new era of innovation.