Leo Burnett Detroit, Carhartt Honored for Ad Work


DETROIT — The Adcraft Club of Detroit recognized the best work in the region’s advertising industry Wednesday during its Eighth Annual D Show, held at the Masonic Temple in Detroit.

Leo Burnett Detroit took top honors winning Best of Show and Best of Integrated Branding for its “Purple Roads” integrated branding campaign for GM/Chevy Silverado. The agency also won Best of TV for its “Life” commercial highlighting cancer survival, also for GM/Chevy Silverado.

Clothing company Carhartt won multiple awards for its in-house Fall 2013 Look Book – Oregon, winning Best of Collateral/Sales Presentation and The Joe, a Best of award selected by local journalists.

“While our roots are in the auto industry, we were excited to have a diverse pool of entries this year ranging from multi-billion dollar companies to hospitals, universities and more,” says Brian Yessian, chairman of Adcraft’s D Council. “The diversity of entries showcases the depth of talent in the region, and we’re proud to recognize and continue to encourage that work.”

In addition to recognizing traditional advertising work, the D Show also presented its “The Ambassador” award to Jason Hall for his work establishing and developing Slow Roll — a weekly bike ride that takes riders through different neighborhoods in Detroit. The award recognizes a project or initiative that uses creativity to showcase the city of Detroit in a positive way.

The D Show recognizes the best creative work in Metro Detroit from the past year with categories including print, TV, integrated branding, digital media, social media, graphic design and innovative marketing. Winners were selected from nearly 600 entries of projects and campaigns from Metro Detroit-based agencies or clients.

Other local winners included Driven, Commonwealth Detroit, Team Detroit, Lowe Campbell Ewald, Union AdWorks and Cutters Studio for GlobalHue.

For more information and a full list of winners, visit Adcraft.org.

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