Lear Unveils Next Generation of Automotive Seating Material


SOUTHFIELD — Lear Corp., a  global supplier of automotive seating and electrical distribution systems, today unveiled its new line of automotive fabric and leather concepts for customers around the world.  The 2014 collection debuted at the Fillmore Detroit Theater during an event that featured interactive displays and presented live models with the stylish new car seats, both outfitted in Lear’s new surface materials.

“With the previous launch of our Aventino leather brand and recent acquisition of Guilford Performance Textiles, Lear now has unmatched capabilities in providing a wide range of unique seat covers,” said Matt Simoncini, Lear’s president and CEO. “We have a long history of excellence in cutting, sewing and assembling automotive seat covers. Our seat surface material capabilities now extend to a full range of custom finishing techniques, including laser etching, embroidery, embossing, perforations, and polymer printing.  We can design and develop anything our customers can imagine, and the purpose of our event today is to showcase our complete capabilities in automotive seating surface materials.”

Lear’s new collection features innovative processes for fabric and leather designs that also include options for unparalleled consumer choice in customization, durability and protection, delivered to address an OEM’s requirements for value, vision, and industry-leading quality.

“This new range of designs and technologies allows far more creativity for an OEM designer,” said Ray Scott, Lear executive vice president. “Lear performed extensive research in fashion, architecture, home interiors and pop culture trends.  Many of these new designs are a product of Lear’s integration of Guilford Performance Textiles in 2012 and partnerships with other industry leaders.”

Lear’s leather and fabric collection incorporates six innovations in automotive seat surface materials that are branded as:

  • Aventino Signature – provides infinite design potential for customization through secondary processes, such as special perforation, embossing, laser etching and printing.
  • Aventino Defense – enables light leather color choices with dye transfer prevention and greater cleaning capability for enhanced leather protection.
  • TeXstyle Defense – customizable layers with extra spill protection and greater prevention against staining, mildew, dust, and bacteria, which improves overall vehicle air quality, reduces static electricity and absorbs smoke odor.
  • TeXstyle Enhance – builds an even more creative styling vision with embossing, printing, laser etching, embroidery and sonic welding for expressive aesthetics through color, texture and pattern placement.
  • TeXstyle Lite – allows customers cost management flexibility to add design elsewhere without impacting appearance, performance or quality lightweight product for a seat’s low wear areas.
  • TeXstyle Tough – engineered for high wear applications that combine styling and sturdy construction in a product developed for exceptional durability.

“Our systems approach to craftsmanship includes global capabilities in cut-and-sew, lamination and processing of surface materials,” Simoncini added. “This allows for integrated seat development, resulting in quicker turnaround, elimination of hidden costs from multiple suppliers and better management of inventory levels and the total value chain.  Most importantly, it results in a high value, high quality product line for our customers.”

Lear’s event also featured support of Art Road, the only nonprofit in Michigan bringing art classes to schools where regular art curriculum has been eliminated due to budget constraints.  Attendees had the opportunity to donate and bid on exclusive Lear-customized auction items to assist in providing art supplies and instructors to elementary schools in Detroit.

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