GRAND RAPIDS — Lambert, Edwards & Associates has named Christi Cowdin to the firm’s management team.
Cowdin joins LE&A as managing director, with responsibility for leading the firm’s investor relations and financial communications practice, and the firm’s digital communications team. She has nearly 20 years of professional experience in investor relations, consumer marketing, public relations, and corporate communications.
Prior to joining LE&A, Cowdin led investor relations and corporate communications at Wolverine World Wide Inc., a global marketer of footwear, apparel and accessories including brands. She was also responsible for the company’s in-house creative design group and served as vice president of the Wolverine Worldwide Foundation, with direct responsibility for supporting charitable activities and community initiatives. During her career, Christi has been involved in numerous product launches, experiential marketing campaigns, community relations events, and investor outreach programs.
Christi is a graduate of the University of Michigan, where she earned a degree in communications. Her investor relations work has been nominated multiple times in the Institutional Investor Awards, and she has been a member of the National Investor Relations Institute, the Public Relations Society of America and the International Association of Business Communicators.