ROYAL OAK — Roberts Restaurant Group has selected Know Advertising as its agency of record. The successful, growing restaurant holding company currently operates four award-winning restaurants across the Oakland County area: Beverly Hills Grill, Roadside Bar & Grill, Streetside Seafood, and Town Tavern.
Know Advertising will develop branding strategies for each individual restaurant and build awareness for the restaurant group as a whole. The agency has just embarked upon a comprehensive market analysis and brand development initiative.
“Our goal is to project the group as the top quality restaurant group in the Metro Detroit area, “ says Rick Van House, president. “They already are a quality brand; they just need each restaurant to be brought to the forefront of the communities they serve.”
The Roberts Restaurant Group is slated to open a fifth restaurant – Café ML – in Bloomfield Township in 2013.