LANSING — Recording artist, and Michigan resident, Kid Rock has been named this year’s Pure Michigan 400 Grand Marshal.
Known for his music and philanthropic efforts, Kid Rock will say the famous words in racing, “Gentlemen, start your engines,” in his role as the grand marshal for the NASCAR Sprint Cup Series Pure Michigan 400 on August 19.
“Kid Rock is a tremendous ambassador for Michigan and a perfect fit to serve as Grand Marshal of the Pure Michigan 400,” said George Zimmermann, vice president of Travel Michigan, part of the Michigan Economic Development Corporation. “He is a longtime supporter of Michigan — from featuring Pictured Rocks in his Born Free video to his work fundraising with the Detroit Symphony Orchestra and all he has given back to our state through the Kid Rock Foundation. We are thrilled to have him join the fans at MIS on August 19 for the Pure Michigan 400.”
Known around the world for his musical prowess, Kid Rock has sold more than 25 million records since his debut more than a decade ago. The five-time Grammy nominee released his 8th studio album, “Born Free,” last November, featuring Pictured Rocks National Lakeshore on Lake Superior, as well as Ortonville, Mich. in the music video for the title track off the album.
As an entrepreneur, Kid Rock opened the American BadAss Beer Company in Michigan in July 2009, and refueled and became the face of the Made in Detroit brand and clothing line.
Kid Rock brought his philanthropy efforts together when he established the Kid Rock Foundation to raise funds for and provides resources to other non-profit organizations across Michigan and around the country, especially those working to aid disadvantaged children, victims of war and natural disasters, and those suffering from illness.