ASM Global, which manages Detroit’s TCF Center, has announced Karen Totaro as general manager of the center. She will immediately assume leadership of the management, promotion, and operation of the facilities.
“I believe Karen Totaro is the best leader to continue to inspire TCF Center’s talented team in helping us sprint forward from the pandemic impact,” says Larry Alexander, board chairman of the Detroit Regional Convention Facility Authority in Detroit.
“TCF Center has earned a world-class reputation while making a major financial impact for our region and state. ASM Global is a critical component to the growth in our meetings and conventions, which became a driving force in tax revenues, jobs, and the improvement of the reputation of Detroit and southeast Michigan, all of which helped to secure one of the largest naming rights sponsorships anywhere in the industry.”
Most recently, Totaro served as the COO for the San Diego Convention Center Corp. Before that, she was general manager of the Atlantic City Convention Center, assistant general manager of the Duke Energy Convention Center in Cincinnati, and the assistant executive director of the Oregon Convention Center in Portland.
“I am thrilled to be back in the Midwest and excited by all the possibilities of creating a continued positive economic impact for the region with the innovative team at TCF Center, including the thoughtful and progressive DRCFA,” says Totaro.
Totaro is a certified venue executive. On behalf of ASM for the authority, she will work with community stakeholders, clients, and the Detroit Metro Convention and Visitors Bureau.
While working for the Oregon Convention Center, Totaro helped it achieve one of the first Leadership in Energy and Environmental Design (LEED) certifications for a convention center in the country.
She has served in leadership roles for the International Association of Venue Managers, including chairman of the board. She was selected by industry peers and took the position as the youngest woman at that time to serve in the capacity.
TCF Center has 723,000 square feet of exhibit space.
In 2009, operational control of TCF Center was transferred to the Detroit Regional Convention Facility Authority under a collective agreement by the Michigan State Legislature, city of Detroit, and Wayne, Oakland, and Macomb counties.
ASM is a global provider of venue services and live experiences. Its network spans five continents with a portfolio of more than 325 stadiums, arenas, convention and exhibition centers, and performing arts venues.