JRT Names New Creative Director



FARMINGTON HILLS — Terry Ayrault has been named creative director at JRT, a marketing services firm. Ayrault will oversee the firm’s creative output, leading a team of award-winning art directors, digital designers and copywriters.

Ayrault, of Grosse Pointe, brings 20 years of advertising and marketing experience to the firm.

Previously, Ayrault served as creative director/partner for Watercooler, a firm that helped create advertising content for local Detroit businesses such as Atwater Brewery, Lady Jane’s Haircuts, Kelly Services, the Detroit Red Wings and the Detroit Tigers. Previously, Ayrault was a creative director for BBDO Detroit, working on Jeep, Dodge, Chrysler, and MOPAR brand accounts.

Ayrault, earned a bachelor’s in journalism from Wayne State University.