Lakeland Fresh Farms, a local producer of hydroponically grown greens in Chesterfield Township, announced that John Keurajian has been named director of sales.
“We are excited to add John to our leadership team as Director of Sales,” says Joe Corace, president and CEO of Lakeland Fresh Farms. “John comes to us with a great deal of experience and market expertise, and we are confident he will make significant contributions to our growth and success.”
In his new role, he will lead sales activity for all Lakeland Fresh products, which include Pure Romaine, smooth and crisp red and green baby romaine leaves; Crisp ‘n Clean, crunchy and sweet serrated baby green leaves; and Always Aromatic Basil, fresh and flavorful large leaf basil.
Keurajian brings 25 years of sales experience in Michigan and Florida to his new position. He previously held senior sales positions at Great Lakes Baking Co., Roselli Foods, and Sorrento Pizza. Most recently, he worked in sales development for Preferred Produce in Detroit.
He holds a bachelor’s degree in business management from Lawrence Technological Institute in Southfield.
The products are grown in an 80,000-square-foot indoor farm and sold directly to grocers and restaurants throughout metro Detroit. The greens are harvested and packaged hands-free year-round and go straight from harvest to stores and restaurants in just hours, allowing them to be enjoyed at the peak of freshness.