Joe Muer Seafood Restaurant Names SMZ as New Advertising Agency


TROY — Joe Muer Seafood, one of Detroit’s finest restaurants known for its rich history has named SMZ as its new advertising agency of record.

“We’re excited to welcome SMZ to the Joe Muer team,” says Joe Vicari, president/CEO of Joe Vicari Restaurant Group. “SMZ brings a track record of helping beloved Detroit brands reach new heights with smart, business-building ideas.”

SMZ will assist Joe Muer Seafood with a variety of marketing activities that include developing and producing print, digital and out-of-home advertising while helping with email and social media marketing.

“Joe Muer is a legendary name in Detroit and we are thrilled to begin working with this special restaurant,” says Jamie Michelson, SMZ president and CEO. “Both of our organizations trace their roots back to 1929 and together, we look forward to the road ahead.”