AUBURN HILLS — The Jeep brand recorded global sales of 701,626 units in 2012, setting a new, all-time high – bettering the brand’s previous annual high of 675,494 units sold in 1999. Jeep vehicle sales increased 19 percent globally in 2012 versus 2011, and 13 percent in the United States (474,131 units).
“The Jeep brand has achieved double-digit percentage sales increases in each of the past three years, both globally and in the U.S. market,” said Mike Manley, president and CEO – Jeep Brand, Chrysler Group LLC. “In late 2009, we set out on a course to quickly renew our entire vehicle lineup, with a focus on legendary Jeep capability combined with improved on-road driving dynamics, fuel efficiency and world-class craftsmanship. Clearly customers have appreciated the unique combination of attributes that Jeep vehicles offer.”
“We expect to continue our sales momentum in 2013 with the introduction of an all-new mid-size Jeep SUV, as well as the new 2014 Jeep Grand Cherokee, which will be available with a new, clean-diesel engine,” Manley added.
In 2012, each major global region recorded increased Jeep sales versus 2011. Specifically, Jeep sales in the Asia-Pacific region rose 94 percent; sales in European markets rose 29 percent; and sales in Latin American markets rose 18 percent. In China – the largest automobile market in the world – Jeep remains the fastest-growing mainstream brand, with sales up 107 percent in 2012. In the United States, Jeep has regained its number-one position in the SUV market.
Several individual Jeep nameplate records were also set in 2012. Jeep Wrangler enjoyed its best year ever both globally (194,142 units) and in the U.S. (141,669 units); Jeep Compass recorded its best year ever on a global basis (103,321 units); and Jeep Patriot recognized its best U.S. sales year with 62,010 units sold. Jeep Grand Cherokee recorded sales of 154,734 in the U.S. – its best annual total since 2005.
Across the globe, Jeep sales were led by Grand Cherokee (223,196 units), followed by Wrangler (194,142 units) and Compass (103,321 units).
The Jeep brand’s sales results in 2012 come on the heels of similar success in 2011 (sales increases of 41 percent globally and 44 percent in the U.S. versus 2010) and 2010 (sales increases of 24 percent globally and 26 percent in the U.S. versus 2009).
