Jeep Introduces the 2014 Grand Cherokee SRT

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AUBURN HILLS — Jeep Grand Cherokee SRT owners have come to expect – and appreciate – a vehicle that is powerful and refined, luxurious and functional, muscular and stylish. For 2014, Grand Cherokee SRT checks all of those boxes while also delivering unexpected delights.

Enhancements for the 2014 model year include an all-new, fully electronic eight-speed automatic transmission that delivers improved fuel economy, towing capacity, hardware and software revisions.

Outside, the new 2014 Grand Cherokee SRT sports styling that is more aggressive than the previous model. Design enhancements for 2014 include a new signature LED character lamp treatment, a brawnier grille, a one-touch liftgate and a rear spoiler.

Inside, Grand Cherokee SRT customers are treated to a new 8.4-inch touchscreen that displays a wealth of SRT-exclusive Performance Pages data. A new launch control button is situated behind the T-handle shifter on the center console, and a redesigned SRT-exclusive three-spoke, heated steering wheel with more ergonomically efficient paddle shifters, features a host of comfort, convenience and connectivity controls.

For 2014, Grand Cherokee SRT owners get three additional gears from their transmission: an all-new 8HP70 eight-speed automatic. Fully electronic, it features on-the-fly shift-map changing. For a sportier, more driver-controlled experience, the 8HP70 eight-speed transmission can be manually shifted using redesigned steering-wheel paddle controls.

The Grand Cherokee SRT features a new Eco Mode for 2014 that optimizes the new transmission’s shift schedule and extends the range of Fuel Saver Technology, which deactivates four cylinders when conditions allow. A button on the center stack allows driver’s to engage Eco Mode for improved fuel economy.

For 2014, the new electronic T-handle shifter provides the flexibility for drivers to choose a transmission shift schedule independent from the Selec-Track system. Drive and Sport shifting can be selected via the T-handle with no effect on the chosen suspension, stability control and driveline torque split settings.

Other prominant features of the 2014 Grand Cherokee SRT include improved ride, handling and capability, a benchmark braking system, and an aggressive and functional exterior that features a new Grand Cherokee badge along the vehicle’s sides.

The most significant interior enhancement on the 2014 Grand Cherokee SRT is the new Uconnect radio touchscreen. The 8.4-inch display shows a wealth of SRT-exclusive Performance Pages, including recent track times, lateral acceleration, 0-60 mph times and much more. All data is shown in full-color and can now be shared with other SRT enthusiasts via a built-in 3G connection.

The display also affords drivers access to Bing Internet searches and facilitates cutting-edge cloud-based features such as voice texting – the transmission of text messages using natural speech.

“We’re very happy with the long list of product and quality accolades the Jeep Grand Cherokee has earned,” said Doug Betts, senior vice president – Quality, Chrysler Group. “But the most important feedback comes from customers telling us what they’d like to see improved. We are constantly looking at feedback and responding with improvements.”

The new 2014 Jeep Grand Cherokee SRT is built at the 3-million-square-foot Jefferson North Assembly Plant in Detroit, which has been the site of Grand Cherokee production since its introduction in 1992. To meet consumer demand, a third crew of 1,100 workers was added at JNAP in the fourth quarter of 2012.

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