Adcraft Detroit, the oldest nonprofit advertising association in the nation founded in 1905, has announced Janelle C. Tischer, vice president of category strategy at Walt Disney Co., as the 115th president of the organization, and only the ninth female.
Tischer has spent the bulk of her career working for advertising agencies in Detroit representing automotive and telecommunications clients. She joined Disney two years ago and builds strategic media partnerships with automotive, travel, and diversified consumer services clients across the country.
She was inaugurated during a ceremony at Oakland Hills Country Club, where she took the oath of office in front of her fellow board members. She highlighted the role that Adcraft plays as the connective tissue within the Detroit advertising community.
“We make living by what we get, but make a life by what we give,” says Tischer, quoting Winston Churchill. “Paving the path for the next generation has always been a key tenet for Adcraft and is important to me. Did you know that the Adcraft Scholarship Fund has given out over $750,000 to Michigan college/university students? Pretty incredible, right?”
Adcraft Detroit has more than 2,000 members in metropolitan Detroit ranging from college students to young professionals to C-suite marketing executives. It provides important benefits to support and strengthen the Detroit advertising community including professional development programs, industry networking events, college scholarships, and career services.