iSelect Expands Stores, Partners with Ulliance


ROYAL OAK — iSelect Custom Benefit Store, a Royal Oak-based private insurance exchange, will embark on a partnership with Ulliance Inc., Troy-based global provider for health and wellness programs. The iSelect/Ulliance partnership expands iSelect’s platform of services, offering employers access to a comprehensive suite of wellness solutions previously unavailable.

Through iSelect, employers can easily integrate a verified wellness incentive model into their defined contribution approach. Each employer sets aside incentive dollars in addition to their allocations for employee benefits, and through a separate agreement with Ulliance, sets up the ability to support, track and monitor the wellness activities completed by each employee. This approach allows employees to earn and accrue those incentives as dollars that can be spent the following year on additional benefits or to offset their individual premium costs. Employees who have a health savings account may even choose to put all of their earned incentives into their HSA and save those dollars for a future unplanned medical expense.

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