DETROIT (February 22, 2011) – The Parade Company today announced that Target will once again return as the title sponsor for its annual fireworks display along the Detroit International Riverfront in 2011. The Target Fireworks, the largest and most celebrated annual summer tradition in Detroit and Windsor, is scheduled for June 27, 2011.
“The Target Fireworks bring the city of Detroit, Windsor and our region together in a positive way and creates memories for millions,” said Tony Michaels, president & CEO, The Parade Company. “Thanks to Target, we are able to continue this beloved and vital tradition going year after year in our community.”
The Target Fireworks, which feature more than 10,000 pyrotechnic effects, are launched from three barges in the Detroit River and can be seen for miles.
“Target is excited to celebrate summer with Detroit through our sponsorship of this 53-year tradition.” said Target’s Group Director of Stores, Paul Bernard. “Target has a longstanding tradition of supporting our communities and we are proud to help host this event.”
More details for the 53rd Annual Target Fireworks will be released in the coming months. Visit www.theparade.org for updates.
About Target
Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,740 stores in 49 states nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.
About The Parade Company
Founded in 1984, The Parade Company is a not-for-profit organization governed by the Michigan Thanksgiving Parade Foundation whose board of directors is comprised of key civic and corporate leaders in the greater Detroit region. The Parade Company is celebrating 85 years of Parade tradition in Detroit. The mission is to fund, create and execute the best family events in metro Detroit. The Parade Company staff, the board of directors and thousands of parade volunteers work year-round to bring a wide variety of magnificent events to the City of Detroit, each year, including the Target Fireworks, Fifth Third Turkey Trot and America’s Thanksgiving Parade®.
