Inforum, Sphere Trending Unveil Report Focusing on Women in the Workplace


DETROIT — Inforum, Michigan’s leading network for professional women, and Sphere Trending, a cutting-edge consulting and forecasting firm based in Waterford, Mich., have released “Women & the Workplace,” a new report examining trends affecting women in the second decade of the 21st century.

Maxine Lauer, CEO (Creative Examiner of Opportunities) for Sphere Trending said the report shows good news for employers who know how to develop and cater to the young women who are increasingly taking the lead in America’s skilled workforce.

“Single, childless women in their 20s are more likely than their male counterparts to graduate from college,” Lauer said. “Clearly, that demographic segment is going to be where a lot of the new young talent will come from in years ahead. Companies who understand them and meet their needs have the best chance of recruiting and retaining members of this key group.”

Other key findings from the report include:

  • Women are survivors: Women are the positive demographic coming out of this most recent recession. They continue to make headway in education, earning power and new business formation.
  • Homes are not just for living in anymore:  Homes are evolving and office spaces are shrinking as more people work remotely from home or other places.
  • Mobile devices are becoming extensions of us:  Surveys show that mobile phones and similar devices are often cited as the most important technology in the lives of Americans. Social media is also becoming an increasingly important way to keep in touch.
  • Gen X is stressed out: As Gen Xers move up in the corporate hierarchy, many feel over-worked and feeling the stress of balancing their home and work lives.

For a free downloadable copy of the report, click here.

Terry Barclay, President and CEO of Inforum and Inforum Center for Leadership, said the new report is part of Inforum’s ongoing effort to give women and their employers the tools they need to lead and succeed in today’s world.

“This report reinforces a message Inforum has been sending for years: The successful organizations of the future will be woman-friendly, technologically savvy and willing to embrace a lot of change very fast,” Barclay said. “Employers who hold on to a 20th-century mindset will not be able to keep up in a world where the workforce is increasingly dominated by educated young women who have technology and know how to use it.”