In Strong Showing, GM Receives Most Initial Quality Awards


DETROIT — This year’s J.D. Power and Associates Initial Quality Study awarded General Motors a company-best eight segment awards, placing about 50 percent of the company’s vehicles in the top three of their respective segments.

GMC ranked second overall in initial quality, climbing 10 spots from last year’s list, and was the top-ranked non-premium brand. Chevrolet also jumped 10 spots and ranked fifth overall and second among non-premium brands. Together with Buick and Cadillac, all GM brands performed better than the industry average of 113 problems per 100 vehicles.   

In addition, GM was awarded the Silver Plant Assembly Line Quality Award for its Oshawa, Ontario plant where the Chevrolet Equinox and Impala are built. 

GM swept the Large Heavy Duty Pickup segment (Chevrolet Silverado HD, GMC Sierra HD) and Large Light Duty Pickup segment (GMC Sierra LD, Chevrolet Avalanche and Chevrolet Silverado LD.)

“Nothing energizes us more than receiving the verification of quality from our customers,” said Alicia Boler-Davis, vice president Global Quality and U.S. Customer Experience. “The overall ownership experience of the people who buy our cars and trucks is founded on providing vehicles with innovative technologies, while ensuring highest levels of initial and long-term quality and services they can rely on.”

Brand Highlights


Segment Award Recipients:

Camaro – Midsize Sporty Car

Impala – Large Car

Tahoe – Large CUV

Silverado HD – Large Heavy-Duty Pickup

Avalanche – Large Light-Duty Pickup

Segment Top 3:

Spark – Ranked Second – City Car

Equinox – Ranked Third – Compact CUV

Silverado LD – Ranked Third – Large Light-Duty Pickup


Escalade – Segment Award Recipient – Large Premium CUV

CTS – Ranked Third – Compact Premium Car


Encore – Segment Award Recipient – Sub-Compact CUV

Enclave – Ranked Second – Midsize CUV

Regal – Ranked Third – Midsize Car


Sierra LD – Segment Award Recipient – Large Light-Duty Pickup

Sierra HD – Ranked Second – Large Heavy-Duty Pickup


The 2013 Initial Quality Study is based on responses from more than 80,000 purchasers and lessees of new 2013 model year vehicles surveyed at 90 days of ownership.  The study was redesigned for 2013 and provides manufacturers with information they can use to quickly identify problems and drive improvement.