H&M Opens New Store at Laurel Park Place in Livonia


H&M, a  fashion retailer known for offering fashion-forward apparel and quality basics, will open a new store Thursday at Laurel Park Place in Livonia. The new store has hired nearly 30 employees.

“H&M at Laurel Park Place will give shoppers in the Livonia area access to the latest trends at the best prices,” says Patrick Shaner, spokesman for the retailer. The new location will offer collections for ladies, men, young ladies, and young men, to separate “store within a store” sections for accessories, lingerie, maternity, sports apparel, and a plus-size line, H&M+. The new location will also carry H&M’s children’s collection, from newborn to age 14.

H&M is the first fashion company to roll out a global garment recycling program. Through this initiative, H&M customers at Laurel Park Place can help save natural resources and contribute to a reduced environmental impact by donating unwanted pieces of clothing from any brand while in the store. Customers will receive a voucher for 20 percent off their entire next purchase for each bag of donated clothing.

To kick off the recycling program on opening day, customers who bring garments to be recycled before the store opens at noon will also have the chance to win H&M gift cards valued between $50 and $250 in addition to receiving the voucher. Additionally,  H&M at Laurel Park Place will offer the first 200 shoppers in line an H&M T-shirt and Access to Fashion Pass, valued from $10 to $200, in addition to other opening offers and fun giveaways.

H&M was established in Sweden in 1947. Today there are 379 stores in the U.S. and approximately 3,600 H&M stores in 59 markets worldwide.