BIRMINGHAM — Health Management Associates, a national research and consulting firm that works on publicly financed healthcare, has named Brogan & Partners as its agency.
Brogan & Partners will work with the Lansing based company to develop an integrated its marketing communications platform, with an emphasis on inbound marketing strategy, creative production, and corporate branding.
“Brogan & Partners has an exceptional track record of building brands in the healthcare industry,” said Kelly Niebel, communications director for HMA. We had repeated success with Brogan over the years at the Michigan Department of Community Health. They never seem to run out of fresh, strategic ideas to grow awareness and drive consumer use.”