GroupeSTAHL North America Names CEO

Carleen Gray

Sterling Heights-based GroupeSTAHL North America, a manufacturer of garment decoration materials and equipment, has named Carleen Gray as CEO. Gray succeeds Chris Lawson, who left the company earlier this year.

“This position requires someone who can anticipate the future, understands the marketplace, and continually propels the company into new business ventures and product-development opportunities,” says Ted Stahl, executive chairman. “Gray’s commitment and vision for the future of the company will allow her, and STAHLS’, to succeed exponentially.”

Gray has been with the company for more than 20 years and most recently served as its chief marketing officer and executive vice president of sales and marketing. She has helped the company’s recent efforts to streamline global operations and realign divisions. She has formed partnerships with licensed brands, major sports leagues, and colleges.

Her appointment comes as the company continues to expand its business operations across North America. As CEO, Gray will evaluate business goals and mobilize new operations to expand on the brand. She will work to evolve the company in meeting the needs of the apparel market, including the fast-growing on-demand customization segment.

STAHLS’ started as a small family-run letter and imprint business in Detroit in 1932. Today, it is a global company specializing in garment decoration equipment, materials, transfer technologies, and decorated apparel. The company’s technologies provide customers the ability to brand performance wear, team uniforms, accessories, sporting goods, and other items.

The company has manufacturing and distribution centers throughout North and South America, Europe, and Asia.

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