Grand Traverse Resort Retains Marketing Firm


ACME — Grand Traverse Resort and Spa near Traverse City has retained Resort & Golf Marketing for golf-related public relations services.

The resort and spa is home to three championship golf courses, including the Jack Nicklaus-designed “The Bear,” and a golf instruction staff featuring six-time Michigan Open and Michigan PGA champion Scott Hebert.

Resort & Golf Marketing, based in Bloomfield Hills, Mich., is in its 29th year of advising golf clients from Michigan as well as nationally and internationally. Resort & Golf Marketing assists in a variety of ways, including public relations, marketing, staff recruitment, event planning and operations, and has been involved in more than 150 golf course construction projects, many of them from conception to grand opening.

Resort & Golf Marketing has previously worked often with Grand Traverse Resort and Spa, including during development of The Bear, one of Michigan’s most popular golf courses for the better part of three decades.

“We’re elated to work with Grand Traverse Resort and Spa with its premier golf facilities and staff, and I’m especially pleased to work in the Grand Traverse area again,” Dave Richards, founder and CEO of Resort & Golf Marketing said. “I know the area well. We’ve had a family cottage up there for 50 years and it offers so much, from the sand dunes to the Cherry Festival to lakes, fishing and boating, the best airport in Northern Michigan and of course, an all-inclusive resort that is just a wonderful place to bring the family.”

Grand Traverse Resort and Spa’s golf facilities include an indoor/outdoor Golf Academy and 54 holes of championship golf start from a centrally located clubhouse. In addition to The Bear, The Wolverine, a Gary Player signature course, and Spruce Run, designed by William Newcomb, welcome golfers with quality playing conditions, beautiful and diverse Northern Michigan scenery and challenges from multiple tee positions.

 “The great thing about golf at Grand Traverse Resort and Spa is the variety,” Richards said. “You get to choose from three different golf courses. The Bear is known as a difficult course, but it has softened up over the years. You have The Wolverine, with interesting design and cool bunkering that appeals to the more average player because it’s not as hard as The Bear, and Spruce Run is a great golf course to play with the family, or have that tough match with a friend. All of them are in super shape and cater toward groups with excellent service.”

Resort & Golf Marketing offers the contacts and knowledge gained through years in the golf industry, as well as the ability to adapt to the changing face of the news media.

“The media industry has changed so much in the last two years, and that’s where our experience of getting stories on different web sites and in publications with business and travel angles helps set us apart,” Richards said. “We have built relationships. We have unsurpassed photography. We know how to get to the right editors and in this case we feel we truly understand Grand Traverse Resort and Spa and what it offers.”