Grand Rapids’ Lambert, Edwards, and Associates Hires National Director of Business Development


Lambert, Edwards, and Associates, a PR firm with offices in Grand Rapids, Detroit, and New York City, Tuesday announced it has hired Arlen-Dean Gaddy as national director of business development.

In his role, Gaddy will serve as the principal manager of new client relationships. His hire follows the company’s entry into the New York market and continues the firm’s growth efforts and expanded client service offerings.

“Arlen brings extensive expertise in consulting, client development, and professional services sales to the firm, and will elevate our profile and the awareness of our national-caliber work,” says Jeff Lambert, CEO. “His addition will be a key differentiator in our business development efforts, specifically in areas such as investor relations, crisis communications, and consumer brands, and adds a veteran leader to our already proven business development team.”

Gaddy has more than 25 years of business development experience and has led teams at global and regional organizations. He has overseen revenue growth, client acquisition, win/back strategies, competitor insight, and talent development.

Previously, Gaddy was a client relationship manager for Jennifer Maxson and Associates, as well as Varnum Consulting. He worked with AT&T for 20 years, serving in various roles, leading multiple sales divisions, and creating systematic revenue operations initiatives.

He is board chair of the Parents’ Council at Hope College, a board member of Inner City Christian Federation, and serves on the Kent County Jury Commission.

Gaddy holds a bachelor’s degree from The Ohio State University.

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