Grand Rapids-based Ranir Acquires Toothbrush Firm in France


GRAND RAPIDS — Building on its position as a leading private label provider of consumer oral and personal health care products, Grand Rapids-based Ranir, has announced it has acquired Oralys Dental, a leading provider of toothbrushes in France.

Ranir CEO Christine Henisee, says the move bolsters Ranir’s global footprint and establishes the company among the largest private label oral care provider in France. Terms of the deal were not disclosed.

“The addition of Oralys Dental is another significant step in our international strategy aimed at partnering with key retailers to grow both geographically and in our product assortment,” Henisee says. “Oralys is the market share leader in France, giving us a strong platform for expanding Ranir into the southern European countries and adding to our momentum in the North and Western regions in Europe with the ultimate goal of becoming the leader in oral care products in the EU.”

Oralys Dental will remain a separate company and continue to operate under the Oralys brand. Eric Lassau, founder of Oralys, will continue to manage operations in the region as southern European sales director, while benefiting from the added resources, team and global reach of Ranir.

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