Golling FIAT of Birmingham Opens in Michigan

Golling FIAT of Birmingham, 34500 Woodward Ave., complements dealer Bill Golling’s FIAT Studio in Bloomfield Hills, Mich., which opened in March adjacent to his existing Chrysler, Jeep, Dodge, and Ram Truck dealership.

AUBURN HILLS — Chrysler Group LLC announced today the opening of Golling FIAT of Birmingham in the upscale shopping and dining destination of Birmingham, Mich.

Golling FIAT of Birmingham joins more than 100 open FIAT Studios across the United States. This latest FIAT Studio blossomed from a former contemporary furniture store on Woodward Avenue, the main artery that runs through Birmingham and the Detroit metro area.

Golling’s Birmingham FIAT Studio opens just in time for this weekend’s nationally-renown, 17th annual 2011 Woodward Dream Cruise. More than one million visitors are expected to attend the world’s largest one-day celebration of classic-car culture on Saturday, Aug. 20. Golling FIAT of Birmingham has 14 Fiat 500 and Fiat 500 Cabrio models on display in the showroom. The Fiat 500s are positioned in a sweeping curve in this unique showroom.

“Birmingham is a big walking community, so I tried to make this FIAT Studio a walking destination,” Golling said. “So in addition to our indoor cafe, we also have a stunning outdoor brick patio area with a waterfall for visitors to enjoy while shopping in Birmingham.”

Golling FIAT of Birmingham has the capability for service operations with three service bays and a car wash. Service also will be provided at Golling FIAT at the Bloomfield Hills location.

About the 2012 Fiat 500

With beautiful Italian styling, timeless functionality, fuel efficiency and innovative technology – the same attributes that made the original version an icon – the 2012 Fiat 500 is relevant for an entirely new generation of drivers.

The 2012 Fiat 500 offers a multitude of safety features, fuel efficiency, world-class quality and advanced technology. With its city-friendly four-passenger size, engaging driving dynamics, all-new fuel-efficient 1.4-liter MultiAir® engine with ecorive™ Application, state-of-the-art TomTom® Navigation with BLUE&ME™ Handsfree Communication technology and seven standard air bags, the new Fiat 500 offers a unique driving and ownership experience. This package is further enhanced with new quality and refinement adaptations for the U.S. market, including an all-new six-speed automatic transmission.

Every 2012 Fiat 500 includes FIAT FORWARD CARE™ – a standard four-year/50,000-mile bumper-to-bumper warranty, four years of unlimited roadside assistance and a three-year/36,000-mile maintenance program that includes wear-and-tear items.

The reintroduction of the FIAT brand in North America is led by the modern generation of the Fiat 500, now joined by the Fiat 500 Cabrio.