DETROIT — General Motors has appointed Alicia Boler-Davis to senior vice president, Global Quality and Global Customer Experience, expanding her customer experience role from a U.S. position to oversee the rest of the world where GM does business.
The expansion of Boler-Davis’ responsibilities to include the global customer experience continues GM’s efforts to transform itself into a customer-centric organization committed to providing the best overall customer experience in the automotive industry.
Boler-Davis joined GM in 1994 and has served in various engineering and manufacturing leadership positions, including vehicle line director/vehicle chief engineer, small car; plant manager for Lansing’s Consolidated Operations and Arlington Assembly. She earned a bachelor’s degree in chemical engineering from Northwestern University and a master’s degree in engineering from Rensselaer Polytechnic Institute.
In her new role, Boler-Davis reports to GM Chairman and CEO Dan Akerson. She will also be a member of GM’s executive operations committee.
“Alicia Boler-Davis is a proven leader whose diverse experiences in manufacturing, product development and customer experience give her a unique insight into customer expectations,” Akerson said. “She will lead a companywide, global approach to infusing the voice of the customer into everything we do.”