DETROIT — General Motors named Tony Cervone senior vice president of GM global communications. He rejoins GM from Volkswagen where he served as executive vice president of group communications for Volkswagen Group of America.
Cervone will have overall responsibility for GM’s global communications, including global products and brands, corporate, social media, executive support, and internal communications.
Cervone has held top communications positions in the automotive and aviation industries. Prior to Volkswagen, he was senior vice president for communications for United Airlines and was a key part of the team that oversaw the carrier’s merger with Continental Airlines.
He joined United from GM where he served as vice president of global communications strategy and operations. His 10-year career at GM also included leading GM’s international communications operations in Europe. Cervone originally joined GM from Chrysler Group where he was vice president for communications and held various communications positions during a 14-year career at the Auburn Hills, Mich.-based automaker.
Cervone succeeds Selim Bingol who left GM in April to pursue other interests.