DETROIT – General Motors Co. has named Johan de Nysschen as president of Cadillac. De Nysschen will be responsible for all aspects of Cadillac globally including sales, pricing and network development, strategic brand development, and marketing and product portfolio planning, including critical input for product engineering and design.
De Nysschen joined the GM executive leadership team as an executive vice president of the company beginning in September 2013 and reports to GM President Dan Ammann.
De Nysschen spent the last two years as head of the Infiniti brand worldwide. Prior to that, de Nysschen was chief executive of Audi USA for eight years and president of Audi Japan for five.