DETROIT— General Motors CEO Mary Barra has named a new vehicle safety leader whose first priority will be to quickly identify and resolve product safety issues.
Jeff Boyer, has been named to the newly created position of vice president, Global Vehicle Safety. Boyer, who has spent nearly 40 years in a wide range of engineering and safety positions at GM, will have global responsibility for the safety development of GM vehicle systems, confirmation, and validation of safety performance, as well as post-sale safety activities, including recalls.
Boyer will provide regular and frequent updates on vehicle safety to Barra, senior management and the GM Board of Directors.
“Jeff’s appointment provides direct and ongoing access to GM leadership and the Board of Directors on critical customer safety issues,” said Barra. “This new role elevates and integrates our safety process under a single leader so we can set a new standard for customer safety with more rigorous accountability. If there are any obstacles in his way, Jeff has the authority to clear them. If he needs any additional resources, he will get them.”
“Nothing is more important than the safety of our customers in the vehicles they drive,” said Boyer. “Today’s GM is committed to this, and I’m ready to take on this assignment.”
Boyer began his GM career in 1974, as a co-op student and has held several senior engineering, safety and process leadership positions, including the role of a total vehicle integration engineer. His most recent position since 2011 was executive director of engineering operations and systems development. Before that, Boyer served as executive director of global interior engineering and safety Performance where he was responsible for the performance and certification of GM vehicle safety and crashworthiness. He holds a Bachelor of Science in Electrical Engineering from Kettering University and a Master’s of Business Administration from Michigan State University.