Franco Promotes 2; Hires Assistant Account Executive

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Franco Public Relations Group, a public relations agency based in Detroit, has promoted Ann Marie Fortunate to account supervisor, Dan Horn to senior account executive, and hired Sasha Reeves as assistant account executive.

With a background in manufacturing and technology, Fortunate has served on the agency’s B2B team. In her new role, she will continue serving the B2B markets with an emphasis on media relations and marketing strategy. Previously, Fortunate spent more than five years leading marketing communications for an international engineering company, where she directed media relations, developed and maintained several websites and coordinated internal and external events.

Fortunate, of St. Clair Shores, holds a Bachelor of Applied Arts in integrative public relations from Central Michigan University and Master of Arts in organizational communication/public relations from Wayne State University.

Horn also serves on the agency’s B2B team, supporting clients in the automotive, technology and professional service industries. As a senior account executive, he will continue his work with various B2B clients providing media relations, marketing support and social media.

Previously, Horn served as promotions director of Grand Valley State University’s student radio station, where he managed contests, media relations, and the station’s online presence through website and social media support. He also worked with the student-run PR firm on campus handling media and community relations, event planning, and social media for nonprofit and consumer clients.

Horn, of Grosse Pointe Park, holds a Bachelor of Science in advertising and public relations from Grand Valley State University.

After joining Franco as a PR Coordinator in March, Reeves takes on the new role of assistant account executive. She brings experience in media relations, event planning, and graphic design support to a variety of consumer and nonprofit clients.

Reeves, of Trenton, served as the public relations and marketing development intern at Special Olympics Michigan in Mount Pleasant. She holds a Bachelor of Arts in integrative public relations with a minor in advertising from Central Michigan University.

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