Former Wayne State Football Star Named “Best Start-Up Entrepreneur” by Automation Alley


Ferndale, Mich., March 17, 2009 – Automation Alley recently named Joe Gough “2008 Best Start-up Entrepreneur” for the development of a new greeting card/lottery game that promises to generate additional revenue for states that purchase the game.

Gough, a Detroit native and Wayne State University Hall of Fame running back, is now president of Brainstorm Creative Consulting in Whitmore Lake. He has invented and patented “Millionaire Greetings”, a win-win-win for the giver, the receiver, and the State Lottery. He also hosts a radio program, “Inspire Michigan” (1400 AM WDTK) that airs Sundays at 5 p.m., to showcase positive news in Metro-Detroit.

“My goal is to develop concepts that will benefit Michigan’s economy”, said Gough. “I’m interested in supporting positive thinking among Metro-Detroiters and invigorating economic development in the state through innovation in education, technology and entertainment. I’ve got 17 patent applications lined up behind this portfolio, so we’re just getting warmed up”.

Here’s how it works: A person purchases a Millionaire Greetings card that automatically includes a free instant ticket. The tickets contain scratch-off stickers that are affixed to the inside of the card. The purchaser gives the card away, but keeps the duplicative ticket as a proof of purchase.  If the card recipient wins big cash, the giver also wins 20% of the prize total. Both parties are in the game. Gough is also hoping that they can conduct “second chance” drawings and card collector contests to keep the cards alive and drive revenue year-round.

“We hope to improve the quality of life for everyone who lives, works or plays in Michigan. This kind of ambition can only be realized through collaboration and innovation. We are putting together a game-changing initiative that will have a massive economic impact” Gough said. “We have a mission for social entrepreneurship and we have a stellar team. This is a long way from college football, but just like the gridiron, you don’t climb these mountains alone. It’s about teamwork and I am fortunate to be surrounded by brilliant individuals”.

Brainstorm Creative Consulting, LCC, located in Whitmore Lake, Mich., provides marketing and innovation consulting focused on emerging companies, new product development and campaign design. Founded in 2001, the company was built around the principals of “conceptual engineering”. Core markets include consumer products, entertainment, digital strategies, security/defense and political consulting.

Inspire MichiganTM is a volunteer non-profit organization focused on strengthening economic development in Michigan through nurturing innovation in the areas of education, technology and entertainment. All revenue generated from events and grants goes toward promoting the mission of supporting Michigan innovators and entrepreneurs. To learn more, visit

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