Former University of Michigan Basketball Captain Launches New Apparel Company


ANN ARBOR, Mich., Aug. 14, 2009 – The IMU brand debuted its promotional launch campaign on Wednesday, August 12th at precisely 12am. At that time, the brand released a short video entitled “It’s About Time” with guest appearances from Steve Breaston, Arizona Cardinals Wide Receiver, and John Beilein, University of Michigan Men’s Head Basketball Coach, on its website, WWW.IMUTHEINSIDEOUT.COM. Merritt has been teasing his viewers over the past few months with his viral video blog series called “The Get Ready,” sharing his journey, many roadblocks, valuable experiences and some laughs for others to benefit from. While those watching may not have known the name of the company or many of the juicy details, they continued to tune in with over 6,000 views combined on YouTube and Facebook in just three months.

On Friday, September 4th, 2009, I Miss You, Inc. and the IMU brand will be released in all its glory at the official company launch event: “Bringing The Inside Out.” The event will showcase IMU’s first t-shirt collection and reveal how Merritt plans to innovatively change the face of fashion by building an apparel company on a socially conscious platform. The challenge IMU sets forth begins with its own company’s employees, extends to its customers, and cycles throughout communities focusing primarily on youth. It all takes place at the University of Michigan League Ballroom beginning at 8pm, doors will open at 7:15pm (Media are invited to join IMU before doors open at 6:45pm for a Question and Answer session). Attendees will include R.J. King, Editor, DBusiness Magazine, John Beilein, U of M Men’s Head Basketball Coach, Michael Finney, President and CEO, Ann Arbor SPARK, and several other influential individuals committed to and supportive of IMU. Proceeds from the event will be donated to Mott Children’s Hospital – the first step in IMU’s ongoing commitment to better the lives of today’s youth.

“I think once people see the video they will know exactly what we’re about. It’s simple; we’re about spreading happiness. Who doesn’t want to be a part of that? I invite everyone to come see how much there is to be happy about,” says David Merritt, CEO and President of IMU. “Bringing the Inside Out” is sponsored by Ann Arbor SPARK and DBusiness. DBusiness will sponsor gifts for all the guests. The U of M League Ballroom is located at: 911 N University Ave Ann Arbor, MI 48109- 1265 (734) 764-0446. To purchase tickets or watch the event live online, visit: WWW.IMUTHEINSIDEOUT.COM.

About IMU

IMU is more than a t-shirt company. Our brand is about spreading happiness and changing perspectives. A reminder to have true compassion for others. It’s all wrapped in a fresh package and delivered through unrivaled customer service. IMU is a deeper connection to your friends, family and community—the one you live in now and the one your actions will help shape. That’s why we’ve committed to serve our communities and encourage you to do the same. IMU is a call to action. To appreciate the people and experiences that make you who you are. And the badge on each shirt will serve to spread the word. David Merritt is the CEO and President of IMU established in 2009 in Ann Arbor, MI. For more information,

Contact: Brooke Ellis
(313) 244-2169

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