DETROIT— Ford Motor Co. and The Parade Co. have announced a major partnership for one of the nation’s largest fireworks displays – The Ford Fireworks presented by Target. The event’s new name reflects lead sponsorship of the fireworks by Ford Motor Company, in addition to Target’s support, making possible this free world-class event for the city of Detroit and the region.
The Ford Fireworks presented by Target will light up the sky, Monday, June 24, at 10:06 p.m., with views of the Detroit River in downtown Detroit. Created and produced by The Parade Company, the event – celebrating 55 years – attracts hundreds of thousands of spectators for one of the most anticipated summer nights in Detroit.
“We are extremely grateful for Ford Motor Co.’s commitment to The Parade Company, and at this incredibly exciting time in Detroit we look forward to working together on this 55-year Detroit tradition,” said Tony Michaels, president and CEO, The Parade Co.. “Ford consistently strives to make the Detroit region stronger, and this partnership speaks volumes to the great people of our region.”
Ford Motor Co. and Ford Motor Co.Fund have a long history of supporting The Parade Co. In 2011 Ford became the official vehicle of America’s Thanksgiving Parade featuring its float, “Driving a Brighter Future.” Also, Ford Executive Chairman Bill Ford and his wife Lisa served as grand marshals for the 85th America’s Thanksgiving Parade — one of the country’s largest and longest-running parades.
“Ford Motor Co. is proud to support this important tradition, and honored to partner with The Parade Company as lead sponsor of the event,” said Jim Vella, president, Ford Motor Co. Fund and Community Services. “Ford is deeply committed to Detroit and our community, and iconic events like the fireworks bring people together to celebrate our great city.”
In addition to its title sponsorship of the event, Ford will kick off a community campaign to honor veterans and those who serve in the armed forces. “As we celebrate our independence and freedom, Ford wants to join with the community to honor those in the military who make it possible,” Vella said.
A campaign including social media will kick off June 1 in partnership with Folds of Honor. Folds of Honor is an organization that provides scholarships to children and spouses of members of the military who were killed or severely wounded in the line of duty. Funds raised will be designated for military families in Michigan, with Ford matching contributions made by the public. On the night of the fireworks, Ford will provide postcards for attendees to send messages of thanks to active military personnel overseas.
“Target is a remarkable corporate and community partner, and we are excited to add Ford Motor Co. to our sponsor roster,” said Michaels. “The combined backing of these companies will enable us to once again give the Detroit community an incredible fireworks show.”
The Parade Company will bring in Zambelli Fireworks Internationale to feature more than 10,000 pyrotechnic effects visible for miles along the Detroit River. This year’s show will be choreographed by the world-renowned Patrick Brault, who has designed pyrotechnic displays internationally, including the 2010 Winter Olympics in Vancouver.