Ford House in Grosse Pointe Shores Names Four New Directors

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Shatona Holcomb
Shatona Holcomb // Photo courtesy of Ford House

Grosse Pointe Shores’ Ford House has named Shatona Holcomb, Clare Pfeiffer, Amanda Rutland, and Shannon Schokora as new directors.

Holcomb will be the house’s director of talent and culture. She will lead the organization’s recruitment, training, workplace development, human resources, and procedural processes.

Before Ford House, she directed human resources for Avalon International Breads and also worked for Campbell Ewald in Detroit and Ignite Social Media in Birmingham. In addition, she was a partner and principal consultant at S&C Consultants for Corporate Responsibility and Sustainability in Detroit.

She received a bachelor’s degree in business administration and marketing management from Northwood University and a master’s in human resources administration from Central Michigan University.

Pfeiffer will be director of communications and engagement for the house. In her new role, she will lead the team responsible for media relations, social media, digital communications, membership programs, community outreach, marketing and planning, and estate holiday events.

She joined Ford House in 2014 as digital marketing and content manager. Before joining the House, she was director of communications for CultureSource, a nonprofit in Detroit. In addition, she was regional editor for Patch.com and managing editor for Model D in Detroit.

Pfeiffer received a bachelor’s degree in journalism and English from Michigan State University.

Rutland fills the house’s newly created role of director of visitor experience. She will oversee the new Visitor Center set to open in late 2020. In addition to her responsibilities at the center, she will develop Ford House’s visitor experience and philosophy and manage the nonprofit’s earned revenue.

Previously, Rutland served as head of visitor experience and evaluation for the Amon Carter Museum of American Art in Texas. She earned her bachelor’s degree in history from Texas Wesleyan University.

Schokora will be the house’s director of finance. In her role, she will lead all financial processes of the museum. She is a certified public accountant and has more than 20 years of experience in nonprofit, health care, consulting and human services industries. Before coming to Ford House, she was an auditor for Medicare, a financial consultant at Plante Moran, and CFO of a regional nursing home chain. She has also held financial leadership positions at the Boys and Girls Clubs of Southeastern Michigan, United Cerebral Palsy of Metropolitan Detroit, and Stagecrafters community theatre in Royal Oak.

Schokora received her bachelor’s degree in accounting from Michigan State University.

Ford House was the family home of Edsel Ford – Henry and Clara Ford’s only son – where he lived with his wife Eleanor and their children beginning in 1928. It has been open to the public since 1978, was named a National Historic Landmark in 2017, and is located at 1100 Lake Shore Road.

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