DETROIT — The Ford Fireworks presented by Target will be held on the Detroit River in downtown Detroit at 10:06 p.m. on June 24. Recognized as one of the world’s largest fireworks displays, this event produced by The Parade Co. is a jewel to the city, bringing hundreds of thousands of spectators from across the region to attend and experience one of Detroit’s celebrated summer events.
Recently announcing a multi-year partnership, the event’s new name reflects Ford Motor Co. lead sponsorship of the fireworks and also includes presenting sponsorship of The Parade Co. Official Rooftop Party, one of the nonprofit organization’s largest fundraisers. Ford Motor Co. partnership with The Parade Co. ensures that this free, world-class event will continue in the city for years to come.
“We are excited to continue our 55 year tradition of bringing this highly anticipated event to our community,” Tony Michaels said, president & CEO, The Parade Co. “We are extremely grateful to Ford Motor Co., Target and our many devoted supporters and friends who make it possible to continue to bring this beloved event to the city each year.”
“As a proud partner of The Parade Co., Ford Motor Co. is honored to support this valued tradition in our community,” Jim Vella said, president, Ford Motor Co. Fund and Community Services. “Ford is deeply committed to our city, and we look forward to supporting iconic Detroit events like the fireworks for years to come.”
The Parade Co., a non-profit organization, raises the funds necessary to make this event possible and selects the musical arrangement to which Zambelli Fireworks Internationale will stage more than 10,000 pyrotechnic effects, which will be visible for miles along the Detroit River. The show will be choreographed again this year by the world-renowned Patrick Brault who has years of experience designing pyrotechnic displays including the 2010 Winter Olympics in Vancouver.
One of The Parade Co.’s largest and most popular fundraisers of the year offering the best seats in the city to view the fireworks is the Rooftop Party presented by Ford Motor Co. Guests attending the event themed “One Detroit,” will experience live music by Detroit’s own Fifty Amp Fuse, food by Andiamo, games, giveaways and more for adults and kids alike. This year’s Rooftop Party is officially sold out.
The Ford Fireworks presented by Target can be viewed on WDIV-Local 4’s live broadcast beginning at 8 p.m. A special radio simulcast may be heard on News/Talk 760 WJR along with up to the minute traffic and weather information throughout the day. For more information on The Parade Co., visit www.theparade.org.