tDEARBORN — Yesterday, Ford Motor Company announced changes within its senior leadership team to further strengthen delivery of the One Ford plan for profitable growth.
tThe company is announcing that Ray Day is appointed group vice president, Communications. He has led the Communications team as its vice president for the past five years.
tContinuing to report to Ford Chief Operating Officer Mark Fields, Day remains responsible for the company's global external and internal communications and public relations activities. His role includes building Ford's reputation globally and leading communications that reach customers, employees, dealers, suppliers, news media, communities, governments, and policy-makers.
t"Ray Day is a proven global leader who continues to take the company's communications capabilities and the telling of our Ford story to increasingly higher levels," said Ford President and CEO Alan Mulally. "Ray and his team are ensuring that everyone associated with Ford understands our One Ford plan and the progress we are making delivering profitable growth."
tThe company today also is announcing that Elena Ford is elected a Ford Motor Company vice president and leader of the company's new Global Dealer and Consumer Experience organization. She previously was director of the company's Global Marketing Operations.
tIn the new role, Elena Ford will report to Jim Farley, executive vice president, Global Marketing, Sales, Service, and Lincoln.
tThe new Global Dealer and Consumer Experience organization is being created to take the company's dealers and consumers' experiences with dealers to the next level. This includes global standards and best-practice sharing for planning, training, and customer interaction at both the dealer level and within the company.
tIn addition, the new organization will be responsible for the Marketing, Sales, and Service interface for Ford's global order-to-delivery system, which is a company-wide effort to improve vehicle quality and delivery time from the factory to dealers and customers. The goal is to streamline the company's current multiple global IT systems into a lean, efficient, and fast-paced vehicle ordering and delivery process for customers and dealers going forward.
t"Our new Global Dealer and Consumer Experience organization is the next step in our One Ford plan for profitable growth," Farley said. "Our new vehicles today are recognized around the world as leading in quality, fuel efficiency, safety, smart design, and value. Now, we plan to bring that same standard of excellence to the dealer experience for our Ford and Lincoln customers worldwide.
tBoth appointments are effective March 1.