FirstMerit Bank and Total Outdoor Launch 'Blue Shirt Campaign'


DETROIT — FirstMerit Co. today announced its partnership with Total Outdoor, an outdoor advertising company, and Ignition Media Group, a full service integrated marketing and communications agency, to launch a campaign that pays homage to five Detroit-based nonprofit organizations that make it their mission to better the lives of Detroiters. Coined the “Blue Shirt Campaign,” the large-scale outdoor billboard displays began to be installed this week. 

Five local nonprofits were chosen as the focal point of the campaign: the Belle Isle Conservancy, Detroit PAL, Michigan Science Center, Detroit Institute of Arts, and The Skillman Foundation. The campaign features outdoor advertising dedicated to one pre-selected volunteer or staff member per organization, who serves as an example of the often-overlooked “doers” that bring value to the nonprofits with which they pledge their time.

Each mural boasts the same driving message: “Dedication to Detroit Merits Recognition.” Representatives of the nonprofits include: Ethan Vinson of the Belle Isle Conservancy; Deandra Moss, 20-year volunteer for PAL; Kevin Farmer, Oakland University student volunteer at Michigan Science Center; Vinnie Massimino, communications employee at the DIA; and Stepha’N Quicksey, youth advisor for Skillman. Each mural also urges viewers to visit to learn more about each organization and how to get involved.

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