Faygo Beverages Wins Two Top Advertising Awards


DETROIT — Faygo Beverages has won two D-Show awards for its “out of home campaign” Faygo Silhouettes series of billboards and “graphic design packaging” for its Faygo Cola 12 oz Glass Packaging created by New Century Creative.

“Faygo has been a Detroit icon for more than 106 years, celebrating our city, fun, and bringing folks together ” said Al Chittaro, executive vice president of Faygo Beverages. “New Century has helped us bring our message to the Detroit skyline with a fun nostalgia.”

The Sixth Annual D Show celebrates an outstanding year of creativity in Detroit and was held on Wednesday at the Masonic Temple.

The D Show is dedicated to judging and awarding creativity in Detroit. The entries are anonymously submitted and reviewed by out-of-state judges from within the advertising industry. At the show, the “D” Award is given to the best work across categories.

New Century Creative, a West Bloomfield-based advertising agency, has worked with Faygo for a decade creating outdoor and graphic design.

“Being recognized as having the best advertisement and packaging in Detroit is truly an honor,” said Jonn Shamoun, Creative Director at New Century Creative.