DETROIT— EWI Worldwide, a global live communications company, has named Chuck Bajnai as chief creative officer. In this role, Bajnai will lead EWI’s creative group across the enterprise to deliver world-class, multi-channel programs for brands in industries such as automotive, healthcare, consumer electronics, aerospace and financial services.
“Chuck’s leadership, talent and vision give brands the ability to create meaningful connection with customers,” said David Bean, corporate president, EWI Worldwide. “He leaves nothing on the table – every audience, capability and opportunity is being held up to the light and evaluated.”
Bajnai’s favorite saying, “hope is not a strategy,” anchors his creative process, which is focused on getting to the core of any business challenge to find the right solution with the right set of people, and to share the right story with the right audience.
“Live is worth its weight in gold, and many brands are just beginning to scratch the surface of what live communications programs can do for their brand story,” said Bajnai. “The approach of applying creative, informed by solid strategy, connects the dots in a way that the customer experience becomes seamless, and will serve as a catalyst during this transformative time in marketing.”
Bajnai has 18 years of deep experience across a wide range of activations and capabilities — from auto shows and tradeshow programs to retail environments, digital engagements, press events, business meetings, pop-up retail and mobile programs — and has led his teams to award-winning executions across multiple industries.
EWI delivers nearly 900 live brand experiences a year. The company continues to grow strategically, adding services, resources and subject matter expertise to best serve brand needs and respond to the global marketplace. Clients include Ford Motor Co., HTC, Chrysler, Abbott Medical Optics, Kia Motors, Dana Corp., Henry Schein, and AT&T.
Bajnai has a bachelor of fine arts in industrial design from the Rhode Island School of Design. He will work out of EWI’s world headquarters in Livonia.