ePrize Reports Social and Mobile Spending Growth in Digital Marketing Campaigns

Reports show more than 150 percent lift in social and mobile spending on interactive promotions and loyalty programs.

PLEASANT RIDGE — ePrize, the largest provider of interactive promotions, today reported significant momentum in social and mobile adoption into marketing campaigns. ePrize sales of social and mobile solutions soared to 23 percent in the first half of 2011, up from 9 percent for the entire 2010 calendar year.

This trend supports several forecasts indicating that digital engagement tactics are shifting to include social and mobile solutions. eMarketer reported U.S. marketers will spend 48 percent more on mobile advertising in 2011 when compared with 2010, and social networking sites will experience 55 percent ad revenue growth this year. ePrize anticipates this growth will continue and forecasts 60 percent of digital brand campaigns created by the company will include mobile and social components by Q4 of 2011.

"We’re seeing our clients rapidly shift to multi-channel campaigns. This indicates that marketers are moving away from experimenting in social and mobile channels, and now building them into the foundation of their digital campaigns," said Matt Wise, ePrize CEO. "By using the ePrize technology platform, our clients experience seamless integration between their campaign microsites and related social and mobile components. As a result, this anywhere access maximizes the points-of-entry for consumers and further enhances their experience."

ePrize dominates the U.S. promotions market and has carried out promotional and loyalty work in 44 countries. According to data from the state of Florida, ePrize administered three times as many nationally registered promotions in 2010, as did any other promotions company. ePrize’s client campaigns span consumer packaged goods, retail, telecom, technology, travel, hospitality, finance and automotive industries.