tPLEASANT RIDGE — ePrize today announced "Top Promotional Marketer," a game developed to introduce the site redesign for Penton Media, Inc. publications Chief Marketer and Promo Magazine as they join forces under one site umbrella.
tePrize has partnered with Penton to create a trivia contest to encourage readers to explore what the new site has to offer. The trivia contest invites readers to show off their marketing knowledge, with daily trivia questions based on content found on the site. All answers earn entries into a weekly prize of a $100 gift card. Correct answers will earn two entries for that day.
tThe grand prize is an Apple iPad2, which will be awarded in a random drawing on or around May 2, 2012.
tePrize has been using trivia and sweepstakes tactics since 1999 to help brands create awareness of products, services, and new initiatives. Trivia is an engaging way of branding content so that it's relatable and memorable among users, and a Leaderboard drives competition among users.
t"We are glad to partner with Penton Media," said Matt Wise, CEO of ePrize. "We're even happier to see progressive brands like Chief Marketer and Promo add a game layer to introduce the launch of their site. It's smart strategy."
tThe new site features an integrated format with easier navigation and more responsive searches.
tVisit the new site at www.chiefmarketer.com or play the trivia game now at http://penton.promo.eprize.com/chiefmarketer/.