ROYAL OAK — Eisbrenner Public Relations, a leading business-to-business PR firm, has promoted Alexandra Sherbow to account executive.
“Alex truly embodies our core values, which positively affects our firm, team and, most importantly, our clients,” said Steve Blow, vice president of Eisbrenner PR. “Her ability to provide strategic client counsel, develop relationships with media and act as a role model to team mates naturally positions her to lead client teams. We are very proud of her growth.”
In her new position, Sherbow of Royal Oak will manage and support account teams through the development and implementation of communication plans, media relations, project management, and writing and editing. Her current clients include: The Detroit Jazz Festival, IAV Automotive Engineering, Priority Health, Pangea LNG and Robert Bosch LLC. Sherbow also coordinates the firm’s internship program as part of the Eisbrenner PR university outreach program, Outside the Book.
Sherbow began at Eisbrenner PR as an intern in 2011 and was hired as an account coordinator later that year. Prior to joining Eisbrenner PR, she interned at the Detroit Zoo in the public relations department as well as the American Red Cross Washtenaw County Chapter in the marketing department.
Sherbow graduated from the University of Michigan where she obtained a Bachelor of Arts in communication studies and psychology.