EEI Global Adds Virtual Events to Marketing Solution Offerings


ROCHESTER HILLS, Mich., December 7, 2009 – Award-winning experiential marketing firm EEI Global ( has formalized a premier partnership with 6Connex (, a virtual technology marketing solution platform provider. The partnership allows EEI Global to expand its portfolio of engagement marketing services to include virtual event and environment solutions.

EEI Global’s new digital offering, which utilizes a dimensional environment-like architecture in 6Connex’s Virtual Experience Platform, supports interactive, highly customizable virtual conferences, tradeshows, private exhibitions, mobile tours, e-learning/training sessions, and any other type of event or environment where people can attend in person.

“We realize that organizations are seeking to effectively leverage their marketing budgets and resources, and are looking to us to provide them with new ways to do it,” said EEI Global President and CEO Derek Gentile.  “Virtual events offer a cost- and time-efficient way for companies to reach key audiences while taking advantage of emerging Web technology trends. Our partnership with 6Connex will address the increased need for measurable, meaningful customer interactions.”

Among other benefits, EEI Global’s virtual event and environment solutions:

  • Measure customer interactions, ROO and ROI at an unprecedented level
  • Extend reach in terms of audience focus, geography and time
  • Allow for communication among international audiences via multilingual capabilities
  • Reduce cost per attendee and per lead
  • Create revenue opportunities by utilizing ad space and sponsorships
  • Boost a progressive and high-tech corporate image

“With deep knowledge of our clients, their offerings, and markets, we look to use our superior creative capabilities to brand, customize, and re-shape virtual environments to fit unique situations,” Gentile added. “As full-service global event marketers, we are also uniquely qualified to provide ‘hybrid’ events, which combine physical and virtual events.”

For more information about EEI Global, visit or connect with the company on Twitter at

About EEI Global (

EEI Global offers a complete solution to the experiential marketing needs of its clients. EEI Global’s mission is to combine advanced, comprehensive strategies with precise implementation to create remarkable brand experiences for clients in automotive, advanced manufacturing, brand marketing agencies, health care and emerging technologies. With more than 25 years of experience and more than 100 clients worldwide, EEI Global continues to drive its clients’ ideas from conception to perception.

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