BLOOMFIELD HILLS — Indiana-based Eddie Merlot’s, a steakhouse with a location on Woodward Avenue in Bloomfield Hills, will launch its premiere wine club, Club E, in April.
The club will offer two levels of membership: Club E-Experience will provide one or two bottle plans each month, and Club E-Luxe will provide two to four bottles each quarter, including super-premium selections.
Bill Humphries, president and founder, wants to offer wines that are not available for purchase at retail stores.
“Our wine club members will receive some very exclusive, boutique wines of the highest quality,” Humphries says. “Many of the wines are limited production releases from some of the best wineries in the world.”
Sign up for Club E begins Wednesday and the wine will be available for pick up in May.
Eddie Merlot’s has 10 Midwest locations in Michigan, Illinois, Indiana, Ohio, and Pennsylvania, with an 11th opening in Colorado on April 16.