FARMINGTON HILLS — Duffey Petrosky has named Andy Prakken to executive vice president, chief integration officer/business intelligence. Prakken’s role will include applying technology, such as digital and social media to guide and design marketing strategies to increase consumer engagement and brand value.
“Our company goal is to continue to invest and expand resources that ensure the best collaboration and integration of all marketing functions so we always bring the best thinking and marketing innovations to our clients,” said Mark Petrosky chief executive officer.
Previously, Prakken served as executive vice president and chief media officer at Team Detroit/WPP, his clients included Ford Motor Co., Sports Authority, Bosch, Carhartt, Warrior, Compuware, Johnson Controls, and Scotts Miracle Gro.
Prakken graduated from Oakland University, in Rochester, with a bachelor’s in marketing.