FARMINGTON HILLS — Duffey Petrosky has named Carrie Sweeney as new account director to the Ally Auto account team.
Sweeney joins Duffey Petrosky from McCann/MRM Worldwide, where she served as engagement and planning director. She will be responsible for all of the agency’s activities on Ally Auto’s behalf, as well as integration with Embark Digital.
While operating as engagement and planning director at McCann/MRM Worldwide, Sweeney led lease and retail program development for the Chevrolet brand, as well as their in-market retail program strategy and development, customer experience program strategy and development, and customer lifecycle management.
Prior to McCann/MRM Worldwide, Sweeney, of Oxford, was account services director at DBA Worldwide, where she oversaw all account team activities for a diverse range of clients including Citizens Bank, Flagstar Bank, Cincinnati Children’s Hospital, Henry Ford Health System, HAP, Hungry Howie’s Pizza, the State of Michigan and Chick-fil-A. She previously held positions at Digitas as marketing manager for GM Social Engagement, BBDO Detroit as integration manager for the Jeep/Chrysler brand, and account supervisor on Dodge Truck. At Campbell-Ewald, she was also a lead account person on Pier 1 Imports, Chevy Motorsports, and GMAC.
Sweeney graduated from Walsh College in Troy, MI, with a bachelors in business administration.